ZDNet IT Project Failures
- CxOTalk brings together top executives, authors, and analysts to a live forum every week. Here is what you need to know. - A contest on BYOD, and similar, failures in the enterprise exposes rifts and missed expectations between users and IT. - In an unusual public relations strategy, IBM lashed out against Bridgestone over fault on an IT failure. Although one-sided claims on both sides lack credibility, there are important PR lessons to learn. - Salesforce.com's annual conference brought together many great startups among the 135,000 registrants. Invoca, Introhive, and Addvocate are among the best of these startups. - California's Marin County has started a new enterprise implementation and learned lessons from the past. Meanwhile, Deloitte consulting is under scrutiny for recent IT failures in Massachusetts and California. - Hearings over Deloitte's role in major IT disasters offer a fascinating glimpse inside the big money world of politics and technology. - A new book by respected Gartner analyst, Tina Nunno, recommends controversial tactics for solving problems and getting ahead. Will her suggestions work or backfire on CIOs who try them? - The days of IT as a back office order-taker are gone. Learn how to benefit your company, grow professionally, and take advantage of great CIO opportunities that lie just ahead. - The role of community is shifting from customer support and service to being part of the brand marketing mix. Chief Marketing Officers should take note of this trend. - Content may be king, but the future of marketing lies in engaging users based on the context of their interactions. - Diplomacy and compromise cannot win the war for CIO relevancy. IT must embrace innovation and a user-centered approach to technology as the keys to survival. - It's time for enterprise vendors to think beyond features to create great outcomes and experiences for customers. Learn how to start this important journey. - Thought leadership and independent analysis take center stage on CxOTalk. Here is what you need to know. - A huge IT failure illustrates problems that arise when customer and system integrator do not fulfil their responsibilities and obligations. - Savvy fans have pushed professional sports to provide mobility, content, data, and analytics in an ongoing quest to engage more completely with the audience. - Twitter fabricated customer references for its television-related advertising platform. Experts explain why honest testimonials are critical to enterprise technology marketing. - SAP's marketing chief discusses influence, marketing, and the impact on enterprise software vendors. Plus: Five essential tips for successful influencer marketing. - No, smartphones will not replace serious cameras anytime soon. Here's why. - Buyers are tired of long software deployments. Here's some background and tips for rethinking how your company implements business software. - Understanding your vendor is a first step toward cultivating the knowledge needed to buy software and negotiate effectively. This primer explains the basics.
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